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DiSney x Ae

 

Disney x AE is a holiday campaign produced for American Eagle's new Disney themed clothing line. With veteran animator Jay Jackson at the helm, Paper Anvil proudly produced all 2D animation for the campaign in coordination with physical production by Framestore.

 

There is a very short list of animators that are allowed to touch Mickey Mouse, and we happen to work with one of them. Everyone on this team brought a little bit of magic to the table and together we got to share in producing one of the most iconic characters of all time.

With TikTok personality Addison Rae at the center of this campaign, we also had a unique opportunity to produce a Mickey Mouse / Addison Rae dance duet; merging past and present into something delightfully new for the latest generation of Mickey Mouse acolytes.

If you are able to safely do your holiday shopping this season, keep an eye out for the Disney x AE store front displays that our team also designed to appear around the country in American Eagle stores.

We’re so incredibly thrilled to have been a part of this international holiday campaign. It’s been a special experience to see our commercial animation televised around the world and our TikTok animation viewed by over 44.5 million people and counting.